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In this week’s University of Arizona “Collaborating in Online Communities” class, we talked about content spreadability. We read Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Sam Ford, and Joshua Green.
This book states that spreadability “refers to the technical resources that make it easier to circulate some kinds go content than others, the economic structures that support or restrict circulation, the attributes of a media text that might appeal to a community’s motivation for sharing material, and the social networks that link people through the exchange of meaningful bytes.” (Page 4)
To me, the term spreadability is a more fitting term for this class than using the word viral, or sticky. I personally believe that the term viral shows how rapidly a piece of information is shared and that sticky is for a piece of information to be created for mentality and one media platform.
As a social media intern for a local company, I strive to make every post spreadable. I want each piece of content I post to be both easy to circulate and share, as well as meaningful for those who read it. Staying with how this reading defines the word spreadable, I also strive to let each post have the ability to be located in many places, invite new individuals to contribute to what I post, especially as they share it, and have limitless avenues of direction with meaningful participation.
Web 2.0 has allowed the creation of spreadability. If you do not know what Web 2.0 is, watch this video. The internet is no longer static. Websites are generated to be user friendly and user generated, allowing content to be spread anywhere in the world.
-Hannah Leigh Johnson
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